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LakePlace.com

Not Your Average Real Estate Company

We built the company that we'd want to do business with. We hope you do too.

A Full-Service
Real Estate Brokerage

LakePlace.com isn't just the largest and most visited lake property website in the Midwest. We are also a full-service real estate firm with fantastic agents and "brick-n-mortar" offices throughout Minnesota & Wisconsin.

Sellers - Massive web traffic, targeted marketing and representation without compromise.

Buyers - Combine powerful search tools with representation from a dedicated agent and what do you get? More time at the lake!

As a member of virtually every MLS in MN & WI (19 in all) we have access to more data and lakeshore listings than any other company. We use all of this information along with our unique position in the market to create a distinct advantage for our clients.

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A Vacation Rental
Management Company

At LakePlace.com, we love helping people realize the dream of lake living. We are both a real estate brokerage and a vacation rental management company.

Renters - Browse the internet's largest selection of Minnesota & Wisconsin cabin rentals from the convenience of your living room or office!

Owners - Let us worry about the marketing, reservations, deposits, cleaning, emergencies, etc. Our goal is for you to have a check in your mailbox and never know someone was at your lake place.

We know lake home & cabin owners want to maximize their income and minimize their expenses, but most want something else - they don't want to worry about it. We are here for our owners and we treat your home as if it was our own.

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A Very, Very Popular
Web Portal

Each year, more than 1 million people walk through LakePlace.com's virtual doors and view more thaan 20 million pages while searching for lake properties and rentals in Minnesota & Wisconsin.

Yeah, that's a lot of people!

Because demand is so high, we accept advertising from select companies and organizations that enhance the user experience at LakePlace.com

We are proud to call organizations such as the Wisconsin Department of Tourism, Rave Sports, Volvo, Cabin Life magazine and many others as our clients.

Advertisers - Learn more about the advertising opportunities available on LakePlace.com. Resorts, cabin rentals, FSBO Listings, display ads and more!

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Our History

Our company is built on top of a life-long friendship.

Honesty, integrity, transparency and trust are the cornerstones of LakePlace.com.

The origins of LakePlace.com can be traced back to Mrs. Braski's 1976 kindergarten class in Eveleth, Minnesota, where company founders Dave Gooden and Cameron Henkel first met. Life-long friends and hockey teammates, Dave and Cameron grew up with a rock solid work ethic and an extraordinary competitive streak instilled in them at a very early age ... You can take the boy out of the Iron Range, but you cannot take the Iron Range out of the boy.

In 1995, Dave and Cameron recognized an emerging market opportunity starting to take shape on an exciting new communication platform called the Internet. Cameron and Dave spent much of 1995 and 1996 exploring, studying and testing this new medium. In 1997 the technology enthusiasts teamed up to launch their first commercial website and became online retailers of refurbished computer equipment. Starting with only $1,200 in inventory, Dave and Cameron applied their technical and marketing strategies to their new online business and flipped the website switch to ON. The company grew to $1M in revenues in less than 12 months and quickly expanded into international markets. They spent the next several years growing the business by studying online behavior patterns and search engine algorithms, while refining their technology and marketing strategies.

By 2002, the dream of owning the coveted Minnesota cabin was in reach. Dave and Cameron set off separately on a search for their own family lake places - but after hours of drive time, picking up newspapers and magazines and browsing sub-par websites - the business partners found the process daunting. When comparing notes, the two quickly determined that the real estate industry was behind the curve when it came to applying technology to the process ... and an opportunity was discovered.

"We found ourselves spending a ton of time looking through newspapers, looking through dozens of [Realtors'] Web sites, just spending way too much time in the search," Gooden recalls. But what was first frustration became an opportunity. In 2003, Gooden and Henkel took their online experience and launched the LakePlace.com site to provide a central database of listings for lake properties, cabin rentals, and family resorts in Minnesota and Wisconsin. "We thought that if we could centralize all of that data, it would make the buying process a lot easier," Gooden says.

- Twin Cities Business Magazine

By the end of 2005, more than 600 real estate agents and brokers were listing lakeshore properties for sale on LakePlace.com. While Dave and Cameron were delighted with the progress, they knew it was time to take the company in a new direction.

In March of 2006, Dave and Cameron pivoted and transformed LakePlace.com from a classified ads website into specialized real estate brokerage. Under the new model, LakePlace.com joined virtually every MLS in Minnesota & Wisconsin and began displaying lakeshore properties from 19 MLS databases. Using proprietary software, LakePlace.com automatically reformatted and combined all of these listings into one database, making it easier than ever for the consumer to locate the lake property of their dreams. Because 600 agents were already experiencing excellent results from their LakePlace.com marketing initiatives, Dave and Cameron were able to hand pick top agents in each market to work with on an exclusive affiliate relationship + referral fee basis.

In April of 2010, the final business model was revealed. With a dozen early adopters on the team, LakePlace.com opened its first brick-n-mortar office in Crosslake, Minnesota. Giving away four months to the competition, the Crosslake office finished 2010 as the #24 firm out of 100+ offices in the Greater Lakes Association of Realtors. In one of the worst real estate markets in American history, many LakePlace.com agents had their best year ever ... and the future shines even brighter.

Over the years, more than 50 local, regional and national publications have written about LakePlace.com ... but among them all, one quote really stands out: "LakePlace.com has found its place in the sun."

Our Office Locations

The Lake Property Sales Specialists

Alexandria

1402 Broadway

Suite 4

Alexandria, MN 56308

320-219-6000

320-219-6001

fax

Annandale

Satellite Office

Annandale, MN 55302

 

320-293-9585

320-219-6001

fax

Bemidji

Satellite Office

Bemidji, MN 56601

 

218-416-0904

218-692-6004

fax

Birchwood

105 E Highway 48

PO Box 155

Birchwood, WI 54817

715-354-9773

715-354-9772

fax

Crosslake

36820 County Road 66

PO Box 777

Crosslake, MN 56442

218-692-6003

218-692-6004

fax

Cumberland

Brothers Realty

1345 Hwy 63 & 48

Cumberland, WI 54829

715-822-3303

715-822-3305

fax

Detroit Lakes

Lakeshore and More

10507 Co Hwy 11

Pelican Rapids, MN 56572

218-532-3837

218-532-3839

fax

Duluth

Satellite Office

Duluth, MN 55802

 

218-940-6353

218-692-6004

fax

Iron Range

Satellite Office

Virginia, MN 55792

 

218-228-2960

218-305-4546

fax

Longville

5024 State 84 NE

PO Box 275

Longville, MN 56655

218-363-6600

218-363-6606

fax

Mentor

Satellite Office

Mentor, MN 56535

 

218-687-4321

fax

Minocqua

Vacationland Properties

8664 Highway 51

Minocqua, WI 54548

715-356-5246

715-356-7222

fax

Park Rapids

602 1st St E

Park Rapids, MN 56470

 

218-732-8416

218-732-8439

fax

Rochester

Satellite Office

Rochester, MN 55901

 

507-491-3288

612-866-2541

fax

Shell Lake

21 5th Ave

PO Box 217

Shell Lake, WI 54871

715-416-0511

715-349-4445

fax

Siren

24158 State Rd 35

Siren, WI 54872

 

715-349-4444

715-349-4445

fax

St Cloud

Satellite Office

St Cloud, MN 56301

 

320-293-9585

218-692-6004

fax

Tomahawk

Vacationland Properties

1411 N 4th St Suite 100

Tomahawk, WI 54487

715-453-4503

715-224-3751

fax

Turtle Lake

Brothers Realty

549 Hwy 8 & 63

Turtle Lake, WI 54889

715-986-4141

715-986-4011

fax

Twin Cities

1120 E 80th St

Suite 103

Bloomington, MN 55420

 

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They said pick a number. We chose #1.

Wisconsin & Minnesota lake property, cabin rentals & resorts

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All information deemed reliable but not guaranteed and should be independently verified.

LakePlace.com shall not be responsible or liable for any typographical errors, mapping errors, misinformation, or misprints.

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LakePlace.com, Real Estate, Bloomington, MN