LakePlace.com isn't just the largest and most visited lake property website in the Midwest. We are also a full-service real estate firm with fantastic agents and "brick-n-mortar" offices throughout Minnesota & Wisconsin.
Sellers - Massive web traffic, targeted marketing and representation without compromise.
Buyers - Combine powerful search tools with representation from a dedicated agent and what do you get? More time at the lake!
As a member of virtually every MLS in MN & WI (19 in all) we have access to more data and lakeshore listings than any other company. We use all of this information along with our unique position in the market to create a distinct advantage for our clients.
At LakePlace.com, we love helping people realize the dream of lake living. We are both a real estate brokerage and a vacation rental management company.
Renters - Browse the internet's largest selection of Minnesota & Wisconsin cabin rentals from the convenience of your living room or office!
Owners - Let us worry about the marketing, reservations, deposits, cleaning, emergencies, etc. Our goal is for you to have a check in your mailbox and never know someone was at your lake place.
We know lake home & cabin owners want to maximize their income and minimize their expenses, but most want something else - they don't want to worry about it. We are here for our owners and we treat your home as if it was our own.
Each year, more than 1 million people walk through LakePlace.com's virtual doors and view more thaan 20 million pages while searching for lake properties and rentals in Minnesota & Wisconsin.
Yeah, that's a lot of people!
Because demand is so high, we accept advertising from select companies and organizations that enhance the user experience at LakePlace.com
We are proud to call organizations such as the Wisconsin Department of Tourism, Rave Sports, Volvo, Cabin Life magazine and many others as our clients.
Advertisers - Learn more about the advertising opportunities available on LakePlace.com. Resorts, cabin rentals, FSBO Listings, display ads and more!
The origins of LakePlace.com can be traced back to Mrs. Braski's 1976 kindergarten class in Eveleth, Minnesota, where company founders Dave Gooden and Cameron Henkel first met. Life-long friends and hockey teammates, Dave and Cameron grew up with a rock solid work ethic and an extraordinary competitive streak instilled in them at a very early age ... You can take the boy out of the Iron Range, but you cannot take the Iron Range out of the boy.
In 1995, Dave and Cameron recognized an emerging market opportunity starting to take shape on an exciting new communication platform called the Internet. Cameron and Dave spent much of 1995 and 1996 exploring, studying and testing this new medium. In 1997 the technology enthusiasts teamed up to launch their first commercial website and became online retailers of refurbished computer equipment. Starting with only $1,200 in inventory, Dave and Cameron applied their technical and marketing strategies to their new online business and flipped the website switch to ON. The company grew to $1M in revenues in less than 12 months and quickly expanded into international markets. They spent the next several years growing the business by studying online behavior patterns and search engine algorithms, while refining their technology and marketing strategies.
By 2002, the dream of owning the coveted Minnesota cabin was in reach. Dave and Cameron set off separately on a search for their own family lake places - but after hours of drive time, picking up newspapers and magazines and browsing sub-par websites - the business partners found the process daunting. When comparing notes, the two quickly determined that the real estate industry was behind the curve when it came to applying technology to the process ... and an opportunity was discovered.
"We found ourselves spending a ton of time looking through newspapers, looking through dozens of [Realtors'] Web sites, just spending way too much time in the search," Gooden recalls. But what was first frustration became an opportunity. In 2003, Gooden and Henkel took their online experience and launched the LakePlace.com site to provide a central database of listings for lake properties, cabin rentals, and family resorts in Minnesota and Wisconsin. "We thought that if we could centralize all of that data, it would make the buying process a lot easier," Gooden says.
- Twin Cities Business Magazine
By the end of 2005, more than 600 real estate agents and brokers were listing lakeshore properties for sale on LakePlace.com. While Dave and Cameron were delighted with the progress, they knew it was time to take the company in a new direction.
In March of 2006, Dave and Cameron pivoted and transformed LakePlace.com from a classified ads website into specialized real estate brokerage. Under the new model, LakePlace.com joined virtually every MLS in Minnesota & Wisconsin and began displaying lakeshore properties from 19 MLS databases. Using proprietary software, LakePlace.com automatically reformatted and combined all of these listings into one database, making it easier than ever for the consumer to locate the lake property of their dreams. Because 600 agents were already experiencing excellent results from their LakePlace.com marketing initiatives, Dave and Cameron were able to hand pick top agents in each market to work with on an exclusive affiliate relationship + referral fee basis.
In April of 2010, the final business model was revealed. With a dozen early adopters on the team, LakePlace.com opened its first brick-n-mortar office in Crosslake, Minnesota. Giving away four months to the competition, the Crosslake office finished 2010 as the #24 firm out of 100+ offices in the Greater Lakes Association of Realtors. In one of the worst real estate markets in American history, many LakePlace.com agents had their best year ever ... and the future shines even brighter.
Over the years, more than 50 local, regional and national publications have written about LakePlace.com ... but among them all, one quote really stands out: "LakePlace.com has found its place in the sun."
Alexandria, MN 56308
Annandale, MN 55302
Battle Lake, MN 56515
Bemidji, MN 56601
105 E Highway 48
PO Box 155
Birchwood, WI 54817
36820 County Road 66
PO Box 777
Crosslake, MN 56442
1345 Hwy 63 & 48
Cumberland, WI 54829
Lakeshore and More
10507 Co Hwy 11
Pelican Rapids, MN 56572
Duluth, MN 55802
Virginia, MN 55792
5024 State 84 NE
PO Box 275
Longville, MN 56655
Mentor, MN 56535
8664 Highway 51
Minocqua, WI 54548
602 1st St E
Park Rapids, MN 56470
Rochester, MN 55901
21 5th Ave
PO Box 217
Shell Lake, WI 54871
24158 State Rd 35
Siren, WI 54872
St Cloud, MN 56301
1411 N 4th St Suite 100
Tomahawk, WI 54487
549 Hwy 8 & 63
Turtle Lake, WI 54889
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